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SAAB UNIVERSITY
WORKSHOP AGENDA
7:30 - 8:30
Breakfast
8:00 - 8:15
Welcome &
Introductions - President, Maria Landry
8:15 - 10:30
Workshop I: Association
Conflict Management
A. You've
Been Elected, Now What?
Board Responsibilities,
Legal Liabilities &
Questions You Didn't
Even Know to Ask
Presenter:
Attorney:
Elizabeth B. "Betsy" Sandza
B. Restoring Harmony After Conflict In Your Association
Presenter:
Chris
Reynolds, President, CALI
Moderated Session
C. Identify
Conflicts in Your Association - Group Activity
D. Methods
to Address Conflicts: Summary Points To Take Home
10:30 - 10:45 Break
10:45
- 12:45
Workshop 2: Components of a Viable Government Relations
Program
A. Lobbying 201: Implementing
A Structure to Communicate
With Your Elected
Officials
Panel with Moderator:
Jimmy Mesis, NCISS Legislative Chair
B. The
Colorado Story: Developing A Specific Issue Campaign
Presenters: Robert Orozco,
President PPIAC
Moderated Session
C. Group
Activity: What Is Happening In Your State?
D. Summary
Steps To Take Home
12:45 - 1:15 Working Lunch Break
1:15
- 3:30
Workshop 3: Increasing Your Association Membership
A. The Power
of Email Marketing
Presenter: Gina M. Watkins
Regional Marketing Development Director, Constant Contact
B. Social
Media Marketing Made Simple
Presenter: Gina M. Watkins
Regional Marketing Development Director. Constant Contact
3:30
- 3:45
Closing
Remarks - Chairman of the Board, Eugene Ferraro
3:45 Adjourn
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